Why use Pay Per Click on Google?
In 2019 Google is the most dominant Search Engine with the most traffic at over between 80-95.
If you are going to start a Pay Per Click program the place to advertise is Google.
The two main goals are to
Reduce the CPC (Cost Per Click).
Increase the clients CTR (Click Thru Rate) thru Qualification instead of discounting
With Millennium Marketing cost control & management
We have reduced the CPC from $3 to $1.5 that is a 50% savings.
We have increased CTR from 1% to 2.5% a 250% improvement